An analysis of brand-building elements used by Adidas – Zhorna Sylvia Ali

Introduction Adidas design and manufacture sports clothing, footwear and accessories. The company are the largest manufacturer for sports goods within Europe, and the second largest in the world (Adidas-Group, 2014). This article will consist of using academic articles in order to analyse the brand’s elements to build brand equity. An analysis of Adidas's brand elements…

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