Aerie April Fooled us with their male body positivity ads

At the end of April, Aerie released new ad campaign videos
At the end of April, Aerie released new ad campaign videos 'launching' their latest line: #AerieMAN. Sure, the ads were a little bit silly in parts - but the message they were sending was loud and clear - the real you is sexy.

The #AerieREAL Campaign: Changing Women's Empowerment … One Bra at a Time, by Chloe Hart

Aerie Launches #AerieMAN As Part Of Body Positivity Campaign

aerie Real Campaign: Body Positive or Body Shaming?, by Cassidy Crawford

Aerie's Male Body-Positivity Ads Were an April Fools Joke

That American Eagle underwear ad was a confusing hoax

Aerie's Body Positive Message Sent Sales Skyrocketing

Aerie's Male Body-Positivity Ads Were an April Fools Joke

Aerie's April Fools Campaign Proves We Need to Be Talking About Male Body Image

Stephen Colbert Rips American Eagle For Making Real Men's Bodies An April Fool's Joke: WATCH - Towleroad Gay News

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

Aerie April Fooled us with their male body positivity ads

Retrospect—April Fools' cheers and jeers: who won this year's campaigns?