Aussie underwear brand STEP ONE launches exclusively at John Lewis - Underlines Magazine

Step One underwear: Founder's brainwave on sweaty hike that led to $230m 'payday

Aussie underwear brand STEP ONE launches exclusively at John Lewis

Aussie underwear brand STEP ONE launches exclusively at John Lewis

Step One underwear: Australian underwear brand prevents chafing and one sells every eight seconds

Step One, Men & Women's Bamboo Underwear

Aussie underwear brand STEP ONE launches exclusively at John Lewis

Great British Brands - 2020 by Country & Town House Magazine - Issuu

Step One underwear: Founder's brainwave on sweaty hike that led to $230m 'payday

Bamboo underwear Australia: One man's 'unbearable' ordeal sparks idea for undies with 'incredible' detail

Aussie underwear brand STEP ONE launches exclusively at John Lewis

Aussie underwear brand STEP ONE launches exclusively at John Lewis

Step One ASX float will be $230m payday for underwear founder Greg Taylor

Step One, Men & Women's Bamboo Underwear

John Lewis shoppers say these are 'the best knickers' they've ever owned - and they're just £10