Be all you can be': The Army reenlists old catchphrase to attract new recruits : NPR

For years, the U.S. Army has not been able to meet its annual recruitment goal. The Secretary of the Army, Christine Wormuth, is rolling out a plan to address that.

The Army is reviving a decades-old ad slogan, hoping it will reach a new generation of recruits

The Army is rebranding in hopes of attracting young people

In with the old, the Army rebrands with a familiar slogan > U.S. ARMY RECRUITING COMMAND > U.S. Army Recruiting News

Uncategorized Archives - Page 8 of 17 - The Atavist Magazine

Uncategorized Archives - Page 8 of 17 - The Atavist Magazine

The Army is reviving a decades-old ad slogan, hoping it will reach a new generation of recruits

8 over-the-top ways troops had fun with their reenlistment

US Army plans to bring back its 'Be all you can be' slogan

Be all you can be': The Army reenlists old catchphrase to attract new recruits : NPR