Direct-to-consumer Bra Brand Parade Valued at $200 Million

Parade is just one of several innerwear brands raising hundreds of millions of dollars, hoping to take share in the intimates market.

This College Dropout's $200 Million Company Is Changing How Gen Z Buys Underwear

What Parade's Sale Says About the State of DTC

Deep Dive: The New DTC Growth Market – 2PM

17 Best Bras for Small Busts 2024, Tested by Bra Experts

Parade Takes On Victoria's Secret

Parade Bralette Review: We Tried the Brand's First-Ever Bra Launch

This College Dropout's $200 Million Company Is Changing How Gen Z Buys Underwear

17 Best Bras for Small Busts 2024, Tested by Bra Experts

Underwear Startup Parade Bought by Fruit of the Loom Dealer Ariela & Associates - Bloomberg

17 Best Bras for Small Busts 2024, Tested by Bra Experts