Hipstik Legwear Pantyhose and Tights Encourage Women to Feel

Laura McGuire, the founder of Hipstik Legwear, worked in hosiery at a department store in the early 2000s. During this time, shapewear, like Spanx, were newly popular, and women often asked Laura how to find the right size. She recalls turning brand name packages over to find a weight and height chart, but it was often ineffective. For instance, a generic weight chart doesn’t account for where a woman carries her weight, nor does it cover measurements of other parts of her body. A pear-shaped woman, for instance, likely wouldn’t wear the same pair of shapewear as someone who has fewer curves.“I thought the process was entirely flawed. I had a lot of women return their product because they were uncomfortable,” Laura told us. When Laura entered the corporate world, she started shopping for pantyhose herself and ran into similar difficulties with sizing.“There was a need for comfortable hosiery. Not all women want shapewear. Around 2014, I decided to launch a product that fit the need for what I was seeing in the marketplace,” she said. Hipstik Legwear puts comfort first. The company has designed pantyhose and tights that fit all body types and can give a woman more confidence in her overall look. If she’s going on a first date, that ego boost can help her make a good impression.Today, Laura’s company makes legwear for women of all ages, ethnicities, and lifestyles.“Our customers come for all different reasons,” Laura told us. “It could be a young professional going on a job interview or a grandmother going to a wedding. Our customer is any woman who wants the confidence that her legs look amazing so she doesn’t have to worry about them.” A Brand on a Mission to Be More InclusiveFrom the beginning, Hipstik’s mission has been to offer a product that fits all […]

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