The co-branded work by McCann Shanghai for lipstick and lingerie came from the insight that traditional beauty norms still weigh on many Chinese women.
L'Oréal Paris & NEIWAI launch it takes boldness to be nude campaign via McCann Shanghai – Campaign Brief Asia
Verily and L'Oréal team up on skin research and new digital tools
Campaign Asia
lingerie Campaign Asia
L'Oréal Paris Shows 'It Takes Boldness to Be Nude' in Collaboration with Chinese Lingerie Brand Neiwai
L'Oréal Paris Shows 'It Takes Boldness to Be Nude' in Collaboration with Chinese Lingerie Brand Neiwai
Top Chinese Breakout Brands From Lingerie To Loungewear In 2022
L'Oreal and Neiwai team up to encourage comfort in one's skin, Advertising
Neiwai China market strategy report by Daxue consulting and Double V consulting