Under Armour's New Strategy Focuses on Footwear and Women

Under Armour - Wikipedia

Under Armour BrandStruck: Brand Strategy / Positioning Case Studies

Under Armour - Wikipedia

Under Armour's new CEO will focus on building a global brand, sharpening design of footwear and women's apparel – Baltimore Sun

Under Armour: Creating and Growing a New Consumer Brand - The Case Centre

Under Armour Launches its First Running Shoe Made on a Women's Last

Why Under Armour (UAA) is Shrinking Its Logo on Some Shoes, Earnings

Two New For 2022 From Under Armour

EXEC: Under Armour Warns Of Ongoing Margin Pressures

Under Armour on Wins With Women in Basketball & Impact on Other Sports

How Under Armour Women's Business Is Transforming Under Lisa Collier

Under Armour Launches its First Running Shoe Made on a Women's Last

To reignite business, Under Armour tries to attract female customers

Under Armour (UA) Continues to Struggle in North America