Rewards Case Study: LEGO VIP Rewards Program

LEGO VIP is a rewards program from LEGO aimed to make every customer that joins their program feel like a VIP with meaningful rewards.
From LEGOLAND to The Lego Movie to the pain you feel when you step on a small piece, LEGOs are everywhere. And they have been around since 1958. LEGO produces an average of 36 billion pieces a year. Simply, LEGO is a huge brand with a global reach, unlike any other toy for boys and girls and most recently for adults. With such a passionate fanbase and a deep history, LEGO realized they had a fantastic opportunity to harness that enthusiasm to create an even better customer experience for all cu

The TOP 40 Best Rewards Programs for customers

How loyalty programs can create a brand community

Rewards Case Study: LEGO VIP Rewards Program

Jonathan Roque - Loyalty & Reward Program Insights from Smile.io

Rewards Case Study: Sephora's Beauty Insider

The Ultimate Guide to Customer Retention in 2023

62 Best eCommerce Loyalty & Rewards Program Examples (2024)

62 Best eCommerce Loyalty & Rewards Program Examples (2024)

Rewards Case Study: LEGO VIP Rewards Program

Earn Extra LEGO VIP Points by These Short Surveys!

The Ultimate Guide to Customer Retention in 2023

LEGO's Account Selection – 320 of 748 Account Selection Examples – Baymard Institute