Marketing Strategy - Definition, Importance, Steps, Stages & Example, Marketing Overview

Marketing strategy is a set of business tactics which help companies grow in the market through effective research, marketing, promotion & advertising. Marketing strategy defines the company’s marketing & advertising strategies based on business goals. The development of a marketing strategy involves the identification of target market segment, setting of short-term and long-term goals, pre-requisite consumer research, and the implementation of ideas to get the attention of people.

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Marketing Strategy: What It Is, How It Works, and How to Create One