Why Soft Surroundings is refocusing on Gen X shoppers

Last June, Soft Surroundings began refocusing its assortment to focus on the so-called “forgotten consumer:” Gen X women.

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Nicole Fraley on LinkedIn: #internationalwomensday2021 #travel #virginvoyages

Reality TV series 'Bollywed' features a South Asian family with a

Gen X Consumer Behaviors: Gen X Shopping Habits

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Infographic: Gen Z and Millennials Light Up Holiday Shopping Season

Generational Consumer Shopping Behavior Comes Into Focus

Gen X Consumer Behaviors: Gen X Shopping Habits

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How Retail Brands Can Win Over Gen Z Shoppers

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