Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss
Victoria's Secret tried to remake itself as feminist—Gen Z saw right through it
Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen
Going Concern
Victoria's Secret Brand Market Report by Amy Russell - Issuu
Victoria's Secret bringing sexy back after 'woke' sales drop; more: Buzz
Victoria's Secret Marketing Plan
Victoria's Secret replaces feminist makeover, returns its focus on 'sexiness' says it 'can be inclusive' as sales drop
Victoria's Secret tried to remake itself as feminist—Gen Z saw right through it
Victoria's Secret rebrand is a lesson
Why the rebranding of Victoria's Secret hit a nerve, Marketing & Advertising News, ET BrandEquity
5 Times Victoria's Secret Was Accused of Cultural Appropriation
Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding
What do we think of Victoria's Secret new marketing? After the previous criticism of being too exclusively thin : r/popculturechat