What happens when the fitness instructor you see on your screen goes beyond that, and turns into a real-life celebrity? Culture writers Jacqueline Kantor and Tanya Chen talk about the evolution of Peloton, and what you get from connecting with your favourite instructor.
Peloton Instructors Are The New Fitness Celebrities
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How Pinkydoll's eccentric livestreams went mainstream
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The Newest Breed of Rockstars: Peloton Instructors, by Stephen Cheung
Robin Arzón's Peloton Work Diary: 'It Feels Like I Ingested Fire' - The New York Times
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Peloton Instructors Become Instagram Influencers, Promoting the Brand
Peloton Instructors Are The New Fitness Celebrities
Peloton's Kendall Toole Is On A Mission To Shift Society's Perspective On Mental Wellness