Brand collabs are the defining fashion trend of the moment – just look at Gucci x Disney, Dior x Nike and Hermès x Apple – but how much lasting value are they really creating?
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
To many, luxury is about exclusivity, rarity and unique craftsmanship. And, as I have pointed out in
Opinion Are these luxury brand collaborations truly disruptive
Streaming in style: the live luxe experience - BusinessToday
18 Disruptive Innovation Examples 2023 - Digital Leadership AG
Luxury Brands Must Resolve The Challenges Of The Metaverse To
The digital disruption of Luxury
Fashion brands capitalise on sports collaborations to grow visibility
How luxury brands are driving growth in the Chinese market on
Luxury 3.0: Communities over Crowds
Opinion Are these luxury brand collaborations truly disruptive, or a
Epic List of Brand Partnerships Examples to Inspire You
Luxury meets sustainability: Friend or foe? These brands say different
Bratz Launches First Celebrity Collaboration With Kylie Jenner
Opinion, Are these luxury brand collaborations truly disruptive, or a gimmick? Gucci teamed up with Disney and K-pop idol Kai, Dior worked with Nike, and Hermès with Apple …
Burberry's partnership with The RealReal signifies a real shift
Collaborative Branding in 2023: Gimmick or Sustainable Strategy?