In-depth: can Peloton capitalise on its community to create a new activewear giant?

An aspirational brand selling products in the £1,000s diversifies into affordable sub-categories; this sounds like the classic financial model for luxury fashion or jewellery brands, but what about in fitness?

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Is Peloton A Good Business: An In-Depth Business Analysis

Fitness Enthusiasts - FasterCapital

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Sweating Together: How Peloton Built A Billion Dollar Venture and Created Community in a Digital World: Miller, David J: 9781940858975: : Books

Peloton Bike+ and Tread+: Price, Release Date, Details

Fitness Enthusiasts - FasterCapital

Peloton Deal May Pose Regulatory 'Headache' for a Tech Giant - Bloomberg

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How Lululemon Built Athleisure's Leading Brand: Case Study, PDF, Retail

Full-Body Barbell Workout: An Expert Guide

Is Peloton spinning gold or treading water?, by David Haberlah

Health Club Management February 2016 by Leisure Media - Issuu