M&S launches £15 'bum boosting' pants for 'Kim K effect' as

WE’VE all heard of extra padded bras for that lift – but what about knickers with an in-built padding to make your booty appear more plump? That’s right, according to Marks & …

shoppers love £14 Skims knicker dupes that give a 'nip and tuck' effect - Mirror Online

Kim Kardashian's bum could be all yours - a curvy rear for £6 from ASDA thanks to bottom-boosting knickers - Irish Mirror Online

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Does my bum look bigger in these? M&S hopes to cash in on 'Kim Kardashian effect', Fashion

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Does my bum look big in these M&S knickers? Well, that's the idea