American Eagle has started using unretouched women to model their clothing and underwear to promote body positivity.

Aerie Continues to Challenge the Intimate Apparel Industry to Change How Women Shop for Bras

Aerie Releases New Unretouched Campaign

Forbes: Leading The Inclusion Revolution, These Women Are Bringing Beautiful But Functional Apparel To Millions Of Women With Disabilities - AEO-Inc

AEO's Aerie Brand, Built On Body Positivity And Inclusion, Is Slowly Edging Out Sexy Supermodel Juggernaut Victoria's Secret

Aerie's latest inclusive campaign featuring women with disabilities and medical conditions praised online

Aerie Releases New Unretouched Campaign

Aerie Gets Real in Their New Body Positive Campaign

The Revolution Will Not Be Screen-Printed on a Thong

There's a Reason You're Seeing More Curvy Models in Mass-Market Fashion Campaigns

Aerie Men Launches Body-Positive Underwear Campaign for Men

Victoria's Secret Hires First Plus-size Model, but Is It Too Late?

Victoria's Secret Hires First Plus-size Model, but Is It Too Late?

The Revolution Will Not Be Screen-Printed on a Thong

See Inside American Eagle's Huge NYC Concept Store