Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen

The lingerie brand’s feminist makeover was not only hilarious but so late to the party and hypocritical that no one bought it

Victoria's Secret ditches wokeness over sexiness after sales drop

UnmatcheSorry, Victoria's Secret, your 'woke' rebrand failed

UnmatcheSorry, Victoria's Secret, your 'woke' rebrand failed

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Receive exclusive offers Victoria's Secret Docuseries Reveals the Company's Dark History, victoria secret pink tote bag

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Sorry, Victoria's Secret, your 'woke' rebrand failed because it

Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke